SUNDANCE FILM FESTIVAL 2010
CHALLENGE
Vitaminwater was looking to maximize their online and offline presence at Sundance through strategic placement and product interaction with high profile festival attendees.
STRATEGY
YH produced four days of extensive co-branded original video content, capturing the full Sundance weekend experience through exclusive event coverage, gifting lounges and on the street interviews. Vitaminwater product and messaging were organically integrated within each segment.
RESULTS
YH delivered 20 customized segments integrating the Vitaminwater brand that live on a branded video channel housed on YoungHollywood.com.
Coverage gathered was edited together into a 30-minute episode of "VIP Access" on Hulu, presented by Vitaminwater.
Segments received Homepage placement on Yahoo! Sports, Metacafe, OMG, AskMen.com and Yahoo! Movies.
SUPER BOWL XLIV
CHALLENGE
vitaminwater spokesperson, Carrie Underwood, was singing the national anthem at Super Bowl XLIV. vitaminwater enlisted Young Hollywood to create an exclusive show to maximize distribution around the prestigious event.
STRATEGY
YH’s crew tagged along with Carrie Underwood as she prepared for The Super Bowl. YH worked closely with vitaminwater and Carrie’s team to organically integrate vitaminwater messaging into the exclusive content.
RESULTS
YH’s Carrie Underwood segment received homepage placement on Yahoo! and Yahoo! Sports Super Bowl Sunday, as well as additional television distribution, airing on EXTRA, and digital distribution including AskMen.com, JustJared.com and EXTRATV.com.
Segments received Homepage placement on Yahoo! Sports, Metacafe, OMG, AskMen.com and Yahoo! Movies.
