CHALLENGE

AXE was looking for ways to maximize exposure of its partnership with X-Games star Ryan Sheckler.

STRATEGY

YH created the "Beyond the Athlete" series for Hulu and younghollywood.com featuring a segment that showcased a day in the life of Ryan Sheckler.
AXE Body Spray was organically integrated within the body of the content.

RESULTS

Segment received Home Page placement on Yahoo! Sports.
Series received premium promotion throughout Hulu and YouTube.